Another month has passed and it's time to share my July online income report. With my online income reports, I share how I make money online, what works and didn't work and my expenses.
I've been publishing income reports since April 2015. I can't believe this is my third summer writing income reports. Of course, a lot has changed since I started blogging. I feel like I've transitioned from blogger to business woman, which is really exciting!
If you are new to reading blog income reports, here's a quick refresher! My most popular income report is still my very first one! Two years ago, I published my first income report proudly stating how I made $60.
It took me about four months to earn any income from my blog. That was the hardest four months ever because I was so new to blogging and wasn't sure what I was doing. Earning that first paycheck was the best feeling ever and confirmed that my hard work was starting to slowly pay off!
Since I started blogging and reporting my income reports, there have only been a few months my income has dipped down. For the most part, my income has grown over the past two years, which is super exciting.
I consider my overall experience with blogging and my online business totally worth it. I really like going back through all of my online income reports to see what worked and didn't work.
I can also gauge how different income streams are performing. For example, most of my income in the early days came from freelancing. Today it comes from affiliate income and my own products and courses.
One of my biggest concerns going into the summer months was if my traffic and income was going to tank! I'll be honest – things did slow down.
Some of this was intentional, as I was mentally ready for a break. I also was feeling comfortable with my income earnings. Sometimes I put this pressure on myself to keep working harder to earn more money, but really, I was ready for a break!
Here are some previous online income reports:
- April 2015 online income report (my very first online income report) $61.83
- May 2015 online income report $61.40
- June 2015 online income report $66.10
- July 2015 online income report $515
- September 2015 online income report $1,530.94
- October 2015 online income report $3,634.28
- December 2015 online income report $4,238.99
- April 2016 online income report $5,920.52
- May 2016 online income report $7,268.68
- June 2016 online income report $9,700.11
- July 2016 online income report $9,566.15
- September 2016 online income report $6,682.24
- October 2016 online income report $7,157.04
- November 2016 online income report $10,736.55
- December 2016 online income report $11,195.28
- January 2017 online income report $26,288.57
- February 2017 online income report $15,170.31
- March 2017 online income report $19,752.67
- April 2017 online income report $30,442.32
- May 2017 online income report $22,006.28
- June 2017 online income report $29,268.78
Here's the breakdown of my July online income report
– $923.48 Ad revenue
– $0 Partnerships/Sponsorships
– $12,954.44 Affiliate Income
– $2,865.43 Courses + Products (Pinterest Presence, Become a Pinterest VA TODAY!, Pinterest Pin Templates, Side Hustle to Success)
– $0 Freelancing
Grand Total: $16,743.45
As you can see, this is a pretty steep decline in income compared to other recent months. Here's a few reasons I think my income slowed down:
- There tends to be a lull in sales after a launch window
- Summer slow down – online and in personal life (I took a vacation)
- I implemented a new ‘work-life' balance rule, which meant no more working after hours or on weekends 🙂
- I started spending more time on Become a Pinterest VA TODAY! and finished updating Pinterest Presence
I highlighted my July 2015 and July 2016 above to show you my progress these past two years.
- In July 2015, I made $515
- In July 2016, I made $9,566.15
- In July 2017, I made $16,743.45
Overall, this is a great increase when it comes to growth each year. I can't complain! At the end of the day, this is still a lot of money for me to earn in one month 🙂
Monthly Online Income Report Expenses
July was a really interesting month in regards to spending. I spent a lot of time thinking about my business. I reviewed a lot of the systems I had set up in place, outsourced some work for some one-off projects and made a few big purchases for my blog and business.
$10 Google Apps
$1,719 VA work + professional services
$1,965 New Apple computer. I'm not sure how I've made it this long on my laptop, but my desktop is now my new favorite thing. It's so big. It's amazing how well I can see too, ha!
$12.95 Canva for Work
$149 Drip I use Drip for all of my newsletters! It's connected to LeadPages and makes integrating everything together a breeze for technology challenged people like me 🙂
$11 Post Planner This is my new favorite way to schedule my Facebook posts. I prefer it over scheduling in Facebook because I can recycle previously published content, which saves me a ton of time. I can literally publish a month's worth on content in under 30 minutes 🙂
$0 SamCart I have an annual plan. This is my #1 favorite checkout / credit card processor and it pretty much paid for itself within a few weeks of purchasing. It's made the checkout system was faster for customers, and also the easiest way to set up affiliates.
$0 Quickbooks Self Employed I track all my biz expenses and my accountant has access to the software as well.
$0 Tailwind I pay for this annually. Tailwind is the scheduler I use when I do all my pinning on Pinterest. It’s my favorite scheduler I use for myself, recommend to clients and for my students.
$0 Bluehost. I pay for my hosting annually. This is the company I used when I first started my blog and still use today! Here’s some ideas on what you can blog about and a tutorial on how to start your dream blog.
Total Expenses: $3,886.95
I still have to deduct around 30% of my income for taxes as well. This also doesn't include about 3-5% in fees I pay using Stripe and PayPal.
How I first got started blogging
While I answer a lot of emails from readers and fellow bloggers, one common question that I get is how I got started.
I took Elite Blog Academy in 2015 – this was the very first course I ever purchased. To this day, I've only purchased a handful of courses and this one definitely helped me get on the right path. If you want to learn more about Elite Blog Academy, you can do so here.
If you are unorganized and need some planning (you guys know I love planning), you can get organized with this FREE blogging workbook.
I really enjoyed taking it easy in July. I really needed some down time, especially since I know August will be pretty crazy with prepping for the next launch of Become a Pinterest VA TODAY!