It’s time to review my online income report from last month. This report only includes income I received from the month of September. If I haven’t received the money, then I don’t put it in this income report. This is the best way for me to track how much money I am making on a monthly basis.
This was a transitional month for me. To be blunt, I didn't really work. I took some unexpected time off for about three weeks in September. I worked maybe 15-20 hours in all of September. This produced some interesting results for my online income, which I'll get to below.
Second, I completed the final phase of cutting down on freelance work. My freelance work used to make up around 90% of my blog income every month; now it's around 10% of my income. While I will be decreasing this source of income, I am growing other areas of online income.
Third, I'm struggling with writing online income reports. I like writing them because I like being able to track my progress. At the same time, I go through phases where I don't like talking about money. Ironic, as I started as a personal finance blogger, right?!
I've had this blog for almost two years and have been able to maintain a lot of privacy. I keep my real life separate from my blog life. To this day, only a few people know I even have a blog. I have this fear of friends or family finding my blog and then reading about my income, regardless if I'm making $0 or $100,000 (I can dream, ha!) For now I'm going to keep doing income reports, but I'm getting more uncomfortable with it all 🙂
Here are some previous online income reports:
- April 2015 online income report (my very first online income report) $61.83
- June 2015 online income report $66.10
- July 2015 online income report $515
- September 2015 online income report $1530.94
- October 2015 online income report $3634.28
- December 2015 online income report $4238.99
- April 2016 online income report $5920.52
- May 2016 online income report $7,268.68
- June 2016 online income report $9,700.11
- July 2016 online income report $9,566.15
Breakdown of my September online income report:
September was my eleventh month freelancing full time. A year ago I was still at my day job and blogging part time. Starting this blog has changed my life and I can't imagine doing anything else!
- $924.74 Ad revenue
- $0 Partnerships/Sponsorships
- $3,580.50 Affiliate Income
- $1,377 Courses + products
- $800 Freelancing
GRAND TOTAL: $6,682.24
Ok, so first thoughts are I am down around $3,000 from August. Here's why:
- I accepted a couple of new sponsorships in September, but haven't been paid yet. This seems like the first time in a long time I haven't received income from partnerships/sponsorships.
- I wasn't able to promote my courses as much as I normally do since I took some time off. Instead, I relied on my email funnel sales.
- Reduced freelance income, as mentioned above.
Online income breakdown
This income amount is the grand total before I deduct taxes. Right now I am putting away 30% of each paycheck I receive. If I break this down into sections of income, it looks like this:
- 12% freelance income
- 88% in ad income, products, affiliate income
Courses and products
Because I am not in launch mode, I expected my sales from my online courses to decrease over time. In September I relied on sales funnels to earn money from my two online courses.
It is awesome that I was able to make money from my courses without doing anything thanks to email funnels or direct traffic, but it also shows me that I need to keep up with promoting if I want to make more income from this source of revenue.
Both courses will be getting a makeover in the coming months. I'm also debating whether I want my courses to be evergreen or switch to an open/closed enrollment period. Either way, these projects will be keeping me busy!
- If you want to earn extra money in your spare time, Side Hustle to Success will help you explore different sources of revenue. You can check out the course here if you are interested in making extra income on the side.
- In my Pinterest Presence course, I share exactly how I went from 1K page views to 160K+ page views a month in less than a year, as well as how Pinterest drives in 90% of my traffic each month. If you have yet to utilize Pinterest and also need to get more traffic to your website, you can check out the course here.
- My Pinterest Pin templates have been such a fun and unexpected product that I created! I receive a lot of emails from readers who struggle with making pins for Pinterest. So I created a dozen Pinterest pin templates that are fully customizable that everyone can use! You can learn more about the Pinterest pin templates here.
These are my September expenses:
- $5 Google Apps
- $113 VA work
- $9.95 FreshBooks – I stopped using PayPal and did the 30 day trial with Freshbooks. I pay 50 cents per transaction (regardless of the invoice amount) as opposed to 3-4%of the invoice amount in PayPal fees. That’s crazy!
- $99 Teachable
- $110 Affiliates
- $79 ConvertKit. I use ConvertKit and LeadPages together. I’ve created some really great newsletters, funnels, sign up forms and even hosted webinars with both of these companies. I don't include LeadPages in every income report as an expense because I pay it quarterly.
- $0 Tailwind. I pay for this annually. Tailwind is the scheduler I use when I do all my pinning on Pinterest. It's my favorite scheduler I use for my clients and myself.
- $0 Bluehost. I pay tor this annually as well. This is the company I used when I first started my blog and still use today! Here's a tutorial on how to get started blogging.
TOTAL EXPENSES: $415.95
This month my expenses were around 6% of my budget. I try to take care of a lot of things on my own so I don't have to outsource.
I think it's crazy that I worked under 20 hours in September and made over $6,000. This tells me that my hard work for creating passive income is working. After stepping away for a few weeks, nothing fell apart, ha!
However, when I don't work, my income decreases. I didn't have time to work with brands to line up more sponsorships/partnerships nor have time to focus on promoting my courses.
Either way, I never made $6,000 working only 20 hours at my day job, so I'll take it 😉
Bright Bloggers + Business
I've teamed up with Allison (AllisonLindstrom.com) to create an amazing Facebook group called Bright Bloggers + Business. This is a safe, encouraging environment for all you bloggers, entrepreneurs and online business owners. Click here to join our private group!